advocatedesign.co.uk

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.advocatedesign.co.uk/

Character length : 25

Title

Advocate brand consultancy – Brand strategy, identity and design – Stroud, Gloucestershire, United Kingdom

Description

Branding and design for organisations with a purpose beyond profit. Together we’ll make a difference.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Advocate brand consultancy – Brand strategy, identity and design – Stroud, Gloucestershire, United Kingdom

Character length : 106

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 29%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
2	0	0	0	0	0

Heading structure in the source code

<H1> AdvocateBranding and design for positive change
<H1> Case studies

Word cloud

design4
identity3
books2
helps2
business2
studies2
money2
university2
branding2
ethics2
brand2
website2
image2
project2
oxford2

Keyword matrix

word	title	descriptions	heading
design
identity
books
helps
business
studies

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 0 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

12.00

Flesch Reading Ease

10.70

Coleman Liau Index

12.00

Automated Readability Index (ARI)

12.00

Dale–Chall Readability

8.50

SMOG Index

9.90

Spache Readibility

5.00

Number of letters

961

Number of words

145

Number of sentences

Average words per sentences

Number of syllables

328

Syllables in words

335

Average syllables in words

2.26

Number of words in first three syllables

Percentage of word / syllables

28.97

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://www.advocatedesign.co.uk/css/master027.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

99.51KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

https://www.advocatedesign.co.uk/css/master.css

File size of all css files combined

8.89KB

CSS minifying

You can save 361B (16% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.advocatedesign.co.uk/css/master027.css you can save 361B (16% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

5.96KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.googletagmanager.com/gtag/js?id=UA-2044453-1	15 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

565.26KB

Image optimisation

You can save 37.2KB (37% compression) by optimising the images below:

By lossless compressing the https://www.advocatedesign.co.uk/.. /gaia_books_hero_image_small.jpg you can save 22.4KB (32%) data.
By lossless compressing the https://www.advocatedesign.co.uk/resources/becoming_adult_logo.png you can save 14.8KB (50%) data.

Links

We found a total of 18 different links.
Internal links: 18

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
https://www.advocatedesign.co.uk/index.html
Work
About
Process
Ethics
Contact
Small WoodsBrand brings credibility to organisation
University of OxfordBranding for project on young migrants
Soil AssociationCampaign raises money and awareness
Refugee Studies CentreTorn identity creates a professional image
Red Kite EnvironmentRefreshing website and client’s image
Good EnergyRebranding helps to double customers
University of OxfordIdentity gives research project authority
Common EdgeVisual identity for permaculture business
EcotricityGraphic design for renewables business
Gen CommunityHitting the spot between money and ethics
Forest PeoplesWebsite is vital resource for campaigners
Gaia BooksDesign helps books to become bestsellers

Website security

91.197.230.196

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

Sites on same ip

angushotelglasgow.co.uk

thegardendesignteam.co.uk

goodcleannews.com

historyandthemachine.com

cloudspot.com

theteethwhiteningshop.co.uk

mobilewebexpert.co.uk

mercantileandgentry.com

tequilatownhouse.com

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of advocatedesign.co.uk

Advocate brand consultancy – Brand strategy, identity and design ...

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

Sites on same ip

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thegardendesignteam.co.uk

goodcleannews.com

historyandthemachine.com

cloudspot.com